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ADA Rotterdam - Area for Debate and Art

TEDx speakers
TEDx speakers

Studio Bread is pleased to present a TEDx Satellite Location at ADA on Friday, 4th of June. The event will give the opportunity for people to view a live screening of the TEDxRotterdam, being held at the Nieuwe Luxor Theatre on the same day.

TED is a non-profit organization devoted to ‘Ideas Worth Spreading,’ with a focus on technology, design, science and art. It was started as a four-day conference in California 25 years ago and since then TED has grown and expanded with various events throughout the world. The format allows the world’s leading thinkers and doers 18 minutes to share their ideas and stories. Previous speakers at TED have included Philippe Starck, Bill Gates, Joshua Prince-Ramus, Theo Jansen, Ursus Wehril, Mathieu Lehanneur, Al Gore, and many others.

In 2010 the inaugural TEDxRotterdam event will showcase such people as Bart Weetjens, a pioneer in landmine detection; Jan Rothuizen, an artist making ‘soft maps’ of cities; Jan Bor, renowned philosophy author; Noisia, world-class drum and bass producers; Frances Gouda, a leading expert on gender issues; Igor Nikolic, who is dramatically remodelling harbour systems; Julian Oliver, an artist working with new approaches to augmented reality; Ton van der Steen, an innovative heart technician; Besim Hoti, Rotterdam’s wunderkind dancer; and many more. The complete list can be viewed at

It is hoped that the varied nature and the high calibre of talks and performances throughout the day will provide a great starting point for further discussion and stimulating dialogue between the attendees.

Studio Bread is an initiative begun by Ashley Holwell aiming to provide events and services to local communities. The studio is currently providing furniture remaking services, working with Delfshaven Gemeente on public art projects, and creating public architecture for cities throughout the world.

Practical Information:
Friday 04 June 2010 | 09:00 - 18:00
ADA project space, Bree 93B, Rotterdam
email: [javascript protected email address]
tel: 06-34307430

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